Top YouTubers in India

YouTube has changed India’s economy and opened a vocation for millions to share their creative talent on the internet. YouTube attracts viewers of all ages with content created by everyday people; thus, it still remains the most searched term as of now in 2024 as well.

Given its social strength, YouTube integrated with influencer marketing has become the focal point for brands, focusing on targeting their potential audience and clientele.

The strategy seems to be working, as according to Statista, it is reported that by 2027, the total influencer marketing spending in India will grow up to 14% annually, reaching a total value of $424 million, primarily through YouTube because a substantial number of 467 million YouTube users come from India, making up around 18.68% of users worldwide.

Therefore, brands collaborate with expert content creators from YouTube, also known as YouTubers, because it has become one of the most effective platforms for brands to promote and publicize their products or services. Thanks to their openness and relatability, they are regarded as trustworthy voices among consumers today.

Here, we have brought you a list prepared by the best influencer marketing agency, Grynow, of the top YouTubers in India to follow and analyse who perfectly aligns with your brand values and goals.

Shruti Arjun Anand

Shruti Arjun Anand is one of the best YouTubers in India because of her divergent or multi-niche content creation, including fashion, beauty, and comedy. She is well-known for her humorous videos with her family, along with her stunning looks, makeup and hair tutorials, clothing hauls, and DIY videos, which have garnered her an average of 6 million views on YouTube.

Elvish Yadav

Elvish Yadav is among the well-known Indian YouTubers whose popularity increased after winning Big Boss OTT Season 2. His channel is filled with entertaining content, including comic plays, mini-vlog series, and everyday vlogs, which sustain a huge following and receive an average of 13 million views per video, promising to keep his fans entertained.

BB Ki Vines

BB Ki Vines is one of the most subscribed YouTube channels in India, founded by Bhuvan Bam, who captivated a lot of audiences in the early stages of his YouTube channel. From his initial YouTube videos and iconic characters like Tittu Mama to his classic viral OTT sketches, Bhuavn has entered the high-definition picture of bigger cinema, with an impressive average of 41 million YouTube views.

Total Gaming

Total Gaming is among the top YouTube channels in India within the gaming world because of its entertaining videos showcasing different games. It was founded by Ajay, aka Ajju Bhai. One month into 2024, he revealed his so-long hidden identity, which added an additional boost to his audience engagement, giving him over 32 million views on the face reveal video. Because of his captivating gaming skills, he constantly entertains his gaming-enthusiastic audiences, garnering an average of 6 million views on YouTube.

Ashish Chanchlani

Ashish Chanchlani is one of the biggest YouTubers in India, who brought the wave of comedy and entertainment through comic skits and parody videos through his channel, Ashish Chanchlani Vines. He is famous for his hilarious parody of famous OTT shows such as Roadies, Splitsvilla, Big Boss, etc., which explains why he has an average of 58 views on his channel.

Sadhguru

With his determination to enhance millions of people’s lives, Sadhguru was recognized among most persuasive personalities and India top YouTubers 2023. As a spiritualist yogi, Sadhguru shares significant insights and groundbreaking truths about life with fellow harmony seekers through his YouTube channel, which has an average of 3 million views on YouTube.

Physics Wallah

Alakh Pandey, affectionately known as Physics Wallah, stands apart as one of the top YouTubers in India to follow, offering top-level lectures and effective strategies to NEET and JEE students. His insightful interviews with successful candidates and informative educational videos demonstrate his commitment to empower students, which has garnered him average views of 2 million on YouTube.

The Viral Fever

The Viral Fever, lovingly known as TVF, is among the top YouTube channels in India that fills in as a center for loud productions of unique and inspiring series, including Aspirants, Kota Factory, Gulak, and many more. With a skill for creating engaging and entertaining substance, TVF has amassed a substantial following, averaging a total of 7 million views on YouTube.

Amit Badhana

Like other entertaining YouTubers in India, Amit Badhana also offers diversified content, which mainly revolves around funny skits, mini-YouTube series, music videos, and collaborative videos with celebrities like Katrina Kaif.

His engaging content and great sense of humour placed him among India top YouTubers 2023, and now he is recognized as one of the biggest YouTubers in India, with an average of 56 million views on his channel.

MR. INDIAN HACKER

Mr. Indian Hacker, aka Dilraj Singh Rawat, is among the top YouTubers in India to follow because of the entertaining content he shares with his audience. He uploads intriguing video content doing surreal challenges, like making diesel at home, which garnered over 3 million views in just 24 hours, along with an average of 6 million views on his YouTube channel.